... while expressing gratitude seems innocent enough, it is a revolutionary idea. In a consumer society, contentment is a radical proposition. Recognizing abundance rather than scarcity undermines an economy that thrives by creating unmet desires. gratitude cultivates an ethic of fullness, but the economy needs emptiness. The Thanksgiving Address reminds you that you already have everything you need. Gratitude doesn't send you out shopping to find satisfaction; it comes as a gift rather than a commodity, subverting the foundation of the whole economy. That is good medicine for land and people alike.

— Braiding Sweetgrass by Robin Wall Kimmerer (Page 111)