Word of mouth marketing

how smart companies get people talking

by
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Andy Sernovitz: Word of mouth marketing (2009, Kaplan Pub.)

206 pages

English language

Published 2009 by Kaplan Pub..

ISBN:
978-1-4277-9861-9
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OCLC Number:
251212767

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4 editions

Subjects

  • Word-of-mouth advertising